LEISURE TRAFFIC'S MARKET LEADERS OFFER ADVENTURE
Aurinkomatkat-Suntours and Finnair Leisure Flights form a strong combination in the Finnish tourism market. As far as leisure trips are concerned, Finns are accustomed to putting their trust in Finnish service. Aurinkomatkat-Suntours is the market leader in package tour production and Finnair Leisure Flights provides transport for customers of Aurinkomatkat and other tour operators to and from their holiday destinations. The Leisure Traffic division's high brand awareness in the domestic market creates a strong foundation for future development in Finland and in neighbouring countries.
The number of leisure trips made by flying remained almost at the previous year's level in 2003. A slight increase had originally been forecast for last year. The leisure travel market, however, contracted by one per cent. Demand for air transport, which was otherwise severely affected by the war in Iraq and SARS did not reduce leisure travel significantly, but the holiday destinations were different. |