TRAVEL AGENCIES' EARNINGS MODEL RENEWED
The Travel Services division provides travel planning and travel management services via its travel agencies Matkatoimisto Area Oy and Suomen Matkatoimisto Oy and through the travel booking and information supplier Amadeus Finland Oy. Estonia's largest travel agency chain, Estravel, is a subsidiary of Suomen Matkatoimisto. In Finland, Mikkelin Matkatoimisto Oy is a subsidiary of Matkatoimisto Area.
The Finnair Group's Matkatoimisto Area and Suomen Matkatoimisto are two or the three biggest travel agency groups in Finland. One of their assets is their strong brand awareness both among Finnish companies and in the leisure travel market.
Recently the operations of both travel agency groups have been developed in response to the travel agency's changing role. Due to weakening demand, lay-offs and reductions in staff numbers were implemented in Finnair's travel agencies last year. |