Responsibility to customers and interest groups
For 80 years Finnair has served its customers reliably, and in future we will continue to develop our operations from a long-term perspective. All of our passengers, whether on domestic routes, travelling from Asia via Helsinki to Europe or flying with Nordic Airlink in Scandinavia will receive value for money in terms of reliability, quality and safety.
Our responsibility is also evident in how we are prepared to take the measures necessary to ensure our competitiveness in a rapidly changing environment. By maintaining our financial health we will also keep the future of all our jobs on a sustainable footing - while safeguarding our shareholders' interests at the same time.
As a financially sound airline we are also able to shoulder our responsibilities towards the environment. In recent years we have rapidly renewed our fleet with the more environmentally friendly Airbus aircraft. Amidst violent fluctuations in demand, last year we were able to maintain our load factor at a reasonable level and thus ensure the eco-efficiency of our operations.
Air transport is an important part of an operationally effective society. We offer the best connections via Helsinki to more than fifty domestic and international destinations. Finnair's cargo services are an important link in the logistics chains of Nordic high-technology companies. Our growing gateway traffic between Europe and Asia is a clear indication of our ability to offer competitive services to an entirely new customer base.
In Finland, a well planned integrated transport policy is now needed. Other forms of transport are generously funded with public funds in the form of investment aid and support purchases. When air transport has to carry its own costs at the same time, it's clear that the different forms of transport are on an unequal competitive footing.
We support free competition between airlines and different forms of transport. By utilizing the strengths of the different forms of transport, however, solutions could be found that are both desirable for the national economy and sustainable from an environmental perspective. |