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BUSINESS REVIEW


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Whose Wings Will Win?


Key Figures 2003


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Operations enhanced by new technology

In response to the challenges of the operating environment, Finnair's organization has rationalized its processes in order to improve service, increase productivity and cut costs. Finnair is a leading airline in the utilization of e-business and its commercial applications. The new applications have speeded up and diversified the services needed by passengers and have increased security as passengers are identified more often at different stages.

In the development of e-business the key objectives are improving operational quality, enhancing service fluency and increasing cost-efficiency. The digitalization of operations has had the effect of boosting the organization's internal processes and improving customer service.

A programme to develop procurement activities is under way within Finnair. The programme is one of the Group's strategic priorities. In procurement, economies of scale have been achieved by reducing the number of subcontractors and by centralizing supply agreements.

 


Whose Wings Will Win?


From technology to business strategy


Operations enhanced by new technology


Future growth opportunities


Scope for growth also close to home