Scope for growth also close to home
In areas close to Finland, there are also growth prospects in the Scandinavian market, where Finnair's budget airline Nordic Airlink is targeting high-volume, low-competition routes. The Baltic states will join the European Union in spring 2004. Another Finnair subsidiary, Aero Airlines, is satisfying growing travel demand in the markets of the eastern side of the Baltic. At the same time, Aero facilitates the provision of cost-effective flights services on routes in Southern and Central Finland.
The Russian market also offers a new significant growth opportunity near to home. Finnair has a long history of flight operations in Russia. New routes in different segments of the air transport market will be opened to the growth centres of the Baltic region over the next few years.
The challenge of today is to produce passenger and cargo flight services efficiently, safely and economically. Finnair's long experience creates a solid foundation amid the changes affecting the industry. Healthy finances provide the staying-power and high quality to deliver competitiveness.
From its early days, Finnair has connected Finland geographically to Europe. With its 21st century strategy, Finnair is bringing Europe closer to Asia. In the current competitive climate, those who succeed will not necessarily be the biggest, but those who most quickly adapt to change |